Engineer your clothing drops.

Data-driven production infrastructure that mitigates risk, bulletproofs your techpacks, and protects your supply chain. Concept to customer, no team to hire.

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Trusted at scale. Proof, not promises.

Lancelot Design Labs is the design and production engine behind BJJFanatics Gear: the merchandise arm of the world's largest BJJ instructional platform.

"I don't think about production anymore." Bernardo Faria · BJJFanatics

MTRC-001 designs.delivered 500+
MTRC-002 sku.cadence/mo 60+
MTRC-003 product.categories 7
MTRC-004 missed.deadlines (2025) 0 clean
// 03 — Problem

You have the audience.
You don't have the infrastructure.

You've built something people care about. A following. A brand. A community. Now you want to turn that into product. The gap between "cool idea" and "product on shelves" is a department-sized problem.

To get there, you'd need:

// INFRASTRUCTURE.BOM v1.0 6 requirements · unfulfilled
REQ-01
Sublimation designer
$5–8K/mo · senior
REQ-02
Factory + language
3–6 mo · trial & error
REQ-03
Techpack engineering
spec · colorway · QC files
REQ-04
Quality control
file verification · inspection
REQ-05
Ad creative + photography
$3–5K/mo · static + video
REQ-06
Operational system
pipeline tracking · 24/7

That's not a freelancer. That's a department.

Running an academy? Your students want to rep your brand. You've thought about custom gear, maybe even tried it. But minimum orders, design costs, factory back-and-forth... that's not your job. It's ours.

// 04 — Philosophy

Most studios decorate.
We engineer.

Who We Are

"A design studio cares about the deliverable. We care about the outcome."

We don't make pretty files. We build product operations that generate revenue. The deliverable is a side effect of the system.

How We Work

"We don't guess. We go find out."

Colorway selection, supplier choice, design direction: every decision is backed by data, testing, and production intelligence. Not taste. Not trends. Evidence.

Why It Matters

"We make it right."

Production goes sideways? We don't point fingers. We fix it. Transparently. Your brand reputation is ours, and we protect it like our own.

// 05 — Capabilities

One team. Every skill. Zero guesswork.

Design

AI generation + human refinement on every SKU. Taste, not templates.

  • Custom apparel design (sublimation, cut & sew)
  • Colorway systems & seasonal planning
  • Techpack creation (factory-ready)
Production
60+ SKUs/mo
sustained throughput
  • Factory sourcing & relationship management
  • Quality control & file verification
  • Order tracking & delivery coordination
  • Production timeline management
Growth

Each launch ships with photography, ads, and marketplace listings. Same week.

  • Product photography & lifestyle shoots
  • Ad creative (static + video)
  • Marketplace listing optimization
  • Monthly performance reporting

All of this, for less than the cost of one full-time designer.

// 06 — Pricing

Build a department, or hire us.

Line Item In-House Cost With Lancelot
Senior designer $5–8K/mo included
Production manager $4–6K/mo included
Factory sourcing 3–6 monthstrial & error day one
Ad creative team $3–5K/mo included
QC process build it yourself battle-tested
Total $12–19K/mo + 6mo ramp From $4.5K/mo
// You save$96K – $144K/year
// 07 — Case Study

Proof, not promises.

Case Study · BJJFanatics Gear

The Challenge

Bernardo Faria wanted a full merchandise operation for BJJFanatics. No design team. No production pipeline. No operational infrastructure. Just the brand and the audience.

"I just approve what I like and it shows up on the store." Bernardo Faria · Founder, BJJFanatics

What We Built

  • Complete design-to-delivery pipeline
  • 7 product categories (rashguards, shorts, gis, spats, hoodies, t-shirts, accessories)
  • AI-assisted design system producing 60+ SKUs/month
  • Automated quality control and file verification
  • Full ad creative production

The Result

  • A fully operational merchandise business
  • Running on Lancelot infrastructure
  • Zero full-time hires on the client side
  • Designs approved on a weekly cadence
  • Zero deadline slips since launch
// 08 — Questions

Frequently Asked Questions

No. That's the whole point. We manage the factory, the techpacks, the QC, and the delivery. You never touch it.

Great. We can work alongside them or replace them entirely. Most clients find that our AI-powered volume + design intelligence replaces 2-3 people.

We specialize in combat sports (BJJ, MMA, Muay Thai, wrestling), but our infrastructure works for any sublimation sportswear brand.

First designs in 7 days. Production-ready files in 14. Product on shelves depends on your factory's lead time (typically 30-45 days from order).

You do. 100%. Every design we create belongs to your brand.

// 09 — Contact

Your audience is waiting for your product.

Stop guessing. Stop hiring. Stop waiting.
We build your product operation in 7 days. You press start.

Not ready for a call? Send a brief instead →

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